Lo Nuestro
THIS PROJECT DEVELOPED THROUGH A MULTIFACETED PROCESS BRINGING TOGETHER HISTORICAL AND FIELD RESEARCH, INSIGHT-BASED PROBLEM SOLVING AND TESTING, AND BRAND STORYTELLING FOCUSED ON CREATING AWARENESS FOR COLOMBIAN FASHION DESIGNERS. THE RESULT WAS A SPECULATIVE AGENCY HONING IN ON IN-PERSON EXPERIENCES CALLED LO NUESTRO.
Client
PARSONS CAPSTONE
Year
2024


